21 Eylül 2010 Salı

Making Future Magic: iPad light painting by Dentsu London





This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.


We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

We've collected some of the best images from the project and made a book of them you can buy:
bit.ly/​mfmbook

Read more at the Dentsu London blog:

dentsulondon.com/​blog/​2010/​09/​14/​light-painting/​
and at the BERG blog:
berglondon.com/​blog/​2010/​09/​14/​magic-ipad-light-painting/​

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